Audiense formerly known as SocialBro is one of the popular Social marketing platforms that provides a simple user interface and allows agencies & advertisers to create integrated social media campaigns. It able to provide boosted process competence via workflow control and automation that is scalable.
If you are struggling to manage your Twitter profile effectively and want to manage more than one Twitter profile from one dashboard then the audience will help you.
This Twitter management tool is able to manage and make your social life easier. It contains very advance digital marketing solutions and prognostic social media optimization technology. Its core products provide solutions for search, social, local, and cross-channel attribution.
With the help of this tool, you can increase the return via well-designed algorithms that help you to manage, defined goals & optimize long-tail terms and offline conversions.
It allows users to become steady and relevant by synchronizing your programs. It able to manage multiple locations in order to engage local customers by targeting defined geographies. Its scalable design makes you able to quickly create and launch thousands of social media campaigns with an easy-to-use campaign creation wizard.
It is integrated with a bulk editing and cloning option through which one can professionally make mass changes and duplicate high-performing campaigns.
Audiense provides a completely free plan for its Twitter content management and analytics platform for any business or individual user who has less than 5000 Twitter contacts.
All the plans are designed for the small businesses and entrepreneurs looking to boost their Twitter marketing efforts. Make it clear, that Audiense doesn’t provide Twitter advertising capabilities, it only helps marketers with organic attain campaigns on the social media network.
According to the Audiense co-founder and CEO Javier Burón
“With more and more consumers demanding a truly personalized experience, Twitter has created a level playing field where small businesses can take on global brands, many small companies are incredibly creative in using Twitter to attract new customers and Audiense’s new free option is the final piece of the puzzle, enabling them to leverage their online community and use Audiense with Twitter to drive their growth.”
Based on services, they have three different divisions.
Managing multiple accounts: Audiense or Audience offers to add more than one Twitter account and manage all of them within a single dashboard. It’s a very advance feature and useful for companies using Twitter for their business marketing. In order to access this feature or add more twitter account you need to click on your avatar or username placed in the header and choose “Add Account” option.
Social Advertising: This feature allows user to create customer profiles (both real and representative) in order to recognize which sections of your audience are most precious to you. Or who are the mainly busy users? Who are the majority to convert? You can easily synchronies these audience segments with Twitter advertisement targeting.
Some other features are:
- It suggest the best time to tweet
- In detail post analytics
- It also tracks the user activity (Who follows and unfollowed the account).
- Adjustable community segmentation
- Recognition of influencers
- Compatible with Hootsuite
- Provide Interactive statistics
- It also provide competitive analysis
- Recognize fans based on their interactions
- Accounts assessment tool
- You can tag and attach notes to your followers
- Track Hashtags, Keywords and URLs
- Automate DM Campaigns
- Viewers segmentation
- Social media management
- Effective social analytics reports
- Provides impending about your own power
- Provides imminent on others influence and gain their following
- Helps user to find influencers are reach out to them.
- Help to understand competitors’ followers and twitter strategy.
- Its free version provides limited Features
- Not integrated with other social networks
- It is only for Twitter
Audiense Alternatives and Competitors
- Sprout Social
- Social Studio
- Digimind Social
- Zoho Social
If you want to focus only one social platform i.e. Twitter then this tool is perfect for you. As having a Twitter-only focus algorithm it can provide a genuine depth of functionality, and the most important part is: this platform will be updated quickly whenever Twitter makes any modifications.
This is an advance and useful tool for designing your presence on Twitter, and it’s surely worth trying out if Twitter is a key platform for you.