Do you have any idea that optimizing landing page can increase conversion rate? But do you know how can you optimize landing pages?
Well, if you have this question in your mind and want to know what is landing page optimization then you should definitely read this blog because, in this blog, you will learn everything about landing page optimization, how to optimize landing pages to increase your conversion rates.
Optimizing landing page is the process to improve elements on a website in order to increase the conversion rates.
Landing page optimization is a subset of Conversion Rate Optimization (CRO) and it also involves using some methods like A/B testing with Inbound Now in order to improve the conversion goals of a given landing page.
But do you know what matters to optimize landing pages for your online business? If no, then just go through the below section of this blog.
Why Landing Page Optimization Is Important For Your Online Business
Landing Page Optimization is an important component of online marketing campaigns. A landing page is a designed page whose major motive is to generate sales or capture leads. You can grow your companies through sales funnel with the help of ClickFunnel. This tool will help you a lot to grow your website through sales funnel.
Landing pages are generally the main destination of paid online marketing campaigns and resources and a lot of money are spent on driving traffic to these pages.
Landing pages are focused on conversions, so improving their performance can lead to significant improvements in business results. Also, optimizing a landing page ensures that you achieve the highest possible conversion rate from the visitors who arrive at that landing page.
This technique can also help you lower your conversion acquisitions costs, acquire more customers and maximize the value of your ad spend. You can also try InstaPage to optimize your landing page.
How To Get Started With Landing Page Optimizations
While getting started with Landing Page Optimization, you will be required to consider all the following steps of the sales conversion funnel which includes 2 distinct steps: optimizing different traffic sources and playing around with on-page optimization.
- Playing Around With On-Page Elements: These are the most common landing pages optimization tips that you read about and include things like testing different value prepositions, changing from fields.
- Optimizing For Different Traffic Sources: Possible websites traffic that came by clicking on a paid search ad will actually perform very differently than traffic that came from social media ad spend.
Landing Pages In WordPress
Landing pages are generally meant to represent a scenario in which the visitor comes to your websites and it lands on that specific webpage.
Landing pages in WordPress are about is grabbing the visitor and convincing them to take care of a given predefined action. In some cases, a landing page is about getting them to subscribe to an email list, click a specific button/link, buy a product or perform some kind of social-media related activity.
In some other words, the main objective is to take the new visitor and put them immediately through some marketing process on your WordPress site.
What Makes Landing Pages In WordPress So Special?
Well, you don’t need something like a landing page to try convincing your visitors to take some specific action.
You can do so from any kind of webpage that can be built on the WordPress platform or even from the homepage of the website itself.
The most interesting thing about landing pages is their design. Most of the landing pages in WordPress are implemented these days are very minimalistic. They are generally built separately from the rest of the website and retain very little of the site’s original design.
Each and every element appears on the landing page should reinforce the major objective of the webpage and everything should be erased.
Some of the elements that make good landing pages in WordPress are:
- No sidebars because the sidebar makes the design distracting
- Very simple structure with minimal design
- If you are going to use a logo, always make it un-clickable
- Do not make a footer
- Make minimal header so that visitors can get straight to the copy
Types Of Landing Pages You Should Create For Better Conversion Rate
You can try these types of landing pages that will help you a lot in improving your conversion rates. If you are interested enough to know what they are then you should definitely go through this below section of this blog.
Infomercial Landing Pages
Landing pages are the infomercials of the online marketing world. They should be about 50ft long, they used to work by using the same type of excitable language you have seen on those commercials on TV.
As the user reads further down the webpage, generally they get sucked deeper into the sales message and because of the amount of effort expended in reading that far, they can inspire some amount of commitment which keeps them reading. If you want to manage your sales and marketing as you grow then you can try Infusionsoft. This is a very helpful tool for this purpose.
Click Through Landing Pages
Click Through Landing Page is a very simple form of a landing page. The main objective of this type of landing page is to provide the essential details about the offer, along with the explanation of the context and benefits of use in such a way that it convinces the prospect to progress to the point of purchase.
You just have to read about the offer and click through to the company’s website where they will get you to complete the transaction.
A Microsite is not so vast but a complete supplementary website used for fairy large campaigns. These types of landing pages will have their own vanity URL related to the timing and relevance of the campaigns. You can also create great campaigns with the help of LeadPages.
However, it is more than a single webpage, it is classified as a landing page because it is a destination where customers are driven from paid online ads, TV advertising and print advertising as well.
Generally, it has been seen that car manufacturer take the advantage of this type of landing pages. Microsites are generally higher budget designs using quality photography and they are often built-in flash.
Lead Capture Landing Pages
Lead Capture Landing Pages are generally referred to as Squeeze pages. However, the main objective of this type of landing page is to gather the personal data from the visitor, starting from their name to the email address.
A perfect squeeze page has absolutely no exit path from then webpage, neither links nor navigation but just a button to submit the details of the visitors.
One major reason that a company should use led capture landing page is to build an email list of relevant possible customers. The prepared list will then be used to market to these people in the future.
Homepage as a Landing Page
Homepage as a landing page is the laziest of all the types of landing pages. Homepage performs the worst when it comes to conversion rate. Also, all marketers will create expensive campaigns just to send everyone to the homepage. However, you can try OptinMonster to create campaigns.
But do you know why this bad? This is because it is got so many distractions. The basic principle of a successful landing page is that it has a single focused purpose.
A focused landing page allows you to measure the campaign effectiveness from beginning to end and tweak the ad copy, messaging, copy, offer until you see optimal results.
If no one arrives at the landing page then the Google AdWords and banner ads are not doing their job. But, if they arrive at the landing page but they do not convert then you’re your landing page is not at all optimized.
How To Design A Landing Page That Converts
Being a marketer, it is very important to get traffic to the website which is quite difficult. We all have to take proper care of PPC, SEO, social media, display ads, email marketing, mobile ads, photo marketing, and more.
The major purpose of a landing page is to convert visitors that are coming from marketing campaigns. But, if you don’t have a perfect layout or best landing page design then it is very difficult to convince your visitor to convert.
So, here you will get the best ways to designs your landing page that will definitely help your visitors to convert. Generally, landing pages are a single step, but a two-step design can be very effective.
A two-step landing page will have a two page, where a call-to-action will locate on the first page and the form will locate on the second page.
When it comes to the size of the landing page then it depends on the purpose of the webpage. You can design either short or long landing pages that can be equally as effective from different audiences.
However, it has been observed that the highest converting landing page are the most traditional that has a form on the right side of the page and body content on the left side of the webpage.
There are some points you have to be concerned about while designing a landing page. So, if you want to know what they are, you can look below:
#1: A/B Testing For Effectiveness
Landing pages are generally good at getting a perfect amount of traffic if you are running great campaigns. This helps your landing pages a wonderful platform for A/B testing and learning more about your audience. Always try to test on landing pages if possible. Also, try new creative designs that focus on your branding.
#2: Responsive Landing Page For Mobile Devices
One of the most important things you should concern for is the responsive landing pages. Generally, landing page traffic comes from marketing campaigns, most probably email and PPC campaigns.
We all know that email is viewed more often on mobile devices and so you should make sure that your landing pages are mobile friendly.
If your website is not mobile friendly, then it is much easier to accomplish to create mobile-friendly landing pages. You can also improve your ROI by marketing to a mobile audience.
#3: Personalize Your Landing Page
Always try to get personal with your audience whenever it is possible. If your audiences are coming from a specific state or a country then try to adjust the messaging to reflect that.
If they are your previous visitors that have already converted then try to reflect that by asking questions you have not asked before on the form.
Make sure you personalize the landing page when it is possible. This should be done with an intention to be more relevant to visitors based on history, geolocation, demographics, etc. All these can impact your conversion rates significantly.
Apart from these ways to design landing pages, you can also take landing pages inspiration design from several websites. The best designs you can look for best landing page inspiration at Lapa.Ninja….
Here, you will see several examples of best landing page design based on different categories. Some of the best examples are Artstel, Brightscout, Verify Payments, Trunk, Stripe Billing, etc.
If you have a website and want to create landing pages then you should definitely try the above-mentioned ways to create and design landing pages.
After creating landing pages, it is very important to optimize landing pages for the wellness of the website.
You can learn how to optimize landing pages from the above section of this blog. Also, you can try creating landing pages in WordPress. With this, you can try convincing your visitors to take some specific action.
Several types of landing pages can be taken into consideration while creating a landing page for your website.
Hope this blog will be very helpful for you to know everything about landing pages including optimizing landing pages, landing pages in WordPress, types of landing pages, landing pages inspirations, best landing page design and more.