Today we will talk about world-famous SEO software that will also help you to reach your Local business goals. So let’s start exploring,
MOZ is popular because of its advanced technology that offers all the basic and advanced features to manage the SEO and other Website optimization tasks.
With the help of its SEO tools one can easily boost search engine rankings, attract more traffics and customers to their websites. Through Moz one can easily run several SEO tasks (known for their difficulties) without the need of any professional experience.
This tool will assist a user to become master in the field of SEO and rank their website well over different search engines. Using this SEO tool you can do keyword analysis, backlink research, ranking tracking, site auditing, on page optimization and more.
Moz is packed with several other advanced features through which you can easily access proprietary metrics of your website. These important insights will help you to analyze your website’s current condition over the search engines, and find out the opportunities for improvement.
So, it is clear that Moz includes many different features and services that’s why it is perfect for the content marketers who want to get results without investing money in separate tools for the separate task.
Moz offers 30 days free service for their products but if you want to go with the Moz Pro then you have to purchase its subscription-based products which are designed to provide everything which is necessary for the effective SEO strategy and implementation.
How to use Moz?
Using Moz will depend on the requirement of your website. If you are confused how to use this tool to increase your rankings then you should perform a site audit first.
The Moz website audit feature will crawl your website very deeply and detects the problems present over your domain, so you can fix them and boost your rankings in popular search engines.
The website audit finds out the major issues like copy content, missing metatags, poor keyword selection, broken links, and other essential page elements. In order to get the necessary insights of your competitor’s website, you can run an unrestricted number of crawls on any public website.
After the completion of your Website diagnosis, Moz will generate an optimization report that highlights roadblocks along with the suggested fixes.
Moz’s keyword research tool will help users to find out the important keywords, you can use the relevant keyword and create content to boost your search engine rankings. This keyword research tool will estimate the volume of every keyword and according to the Moz – “keyword volume estimates are more than 90% accurate.
You can also use Moz’s SEO monitoring software to generate report and score, in order to track the accomplishment of your SEO campaigns.
These reports and scores are packed with search visibility (global & local), mobile rankings, and competitor rank tracking. If you are not satisfied with the output then you can use Moz’s SERP analysis, which contains information pertaining to rankings, links, and social data.
Moz’s pricing is very flexible that comes with 30 days trial period. It offers different pricing levels for its service. This tool offers the same features and functionality for the different pricing but varies in the amount of work you can carry out in each tier.
Don’t get confused- The minimum pricing plan contains five keywords reports/day, track five sites, crawl 250,000 pages and have only two users.
And if you subscribe to the largest pricing plan then you can get 30,000 keyword reports a month, 1,250,000 crawled pages, 100 tracked sites and unlimited users.
Moz Offers Two types of SEO Services
Target with Keyword Explorer
This feature is perfect for getting SEO relevant and popular keywords under your website niche. It contains an accurate search keyword database to find out and prioritize the perfect keywords for your website.
Research with Link Explorer
Exploring urls is the basic task of SEO. Via this tool, you can expose content and link building opportunities, track your website’s link profile over time and evaluate to competitors for smart and targeted link building.
On-page Metrics with MozBar
Easily inspect and evaluate the necessary searches, social and page metrics of any website direct your Chrome browser.
For Local Marketing
Check My Business Listing
For the local marketing, you can observe and analyze how your listing appears on local search engines and directories. Moz Local will also provide the guidelines to improve the appearance of your business.
Manage Permissions with My Business Console
Google My Business admin management becomes very simple. Via this Console one can easily audit, add, remove and manage brands and franchisees in bulk.
Start boosting your local business by listing assigning the accurate categories.
Moz Pricing Plans with Complete Details
Standard Plan – $99/month
- 5 Moz Analytics Campaigns
- 300 Keywords
- 250,000 Crawled Pages
- 15 Social Accounts
- 2 Seats
Medium Plan – $149/month
- 750 Keywords
- 500,000 Crawled Pages
- Includes Branded Reports
- 15 Social Accounts
- 10 Seats
Large Plan – $249/month
- 100 Moz Analytics Campaigns
- 7,500 Keywords
- 1,250,000 Crawled Pages
- Includes Branded Reports
- 150 Social Accounts
- Unlimited Seats
Premium – $599/month
- 5 Major Data Aggregators
- 1 Top-Tier Listing
- 1 Second-Tier Listing
- 15 Minutes of your time
- Finds Duplicate Listings
Technical details of Moz
Devices Supported: Windows, Mac and Web-based
Language Support: English
Customer Types: Small Business, Medium Business and Freelancers
Deployment: Open API
If you are impressed with Moz and I’m sure you are then you should try this SEO booster tool once. In order to verify Moz and check that how to boost your online business using this tool then you can do this without paying a single penny. Go with the Moz’s 30 days trial period and use this tool 30 days for free.
After using Moz for 30 days you can easily decide that subscribe for its pro plan or not.
According to me, Moz is perfect for executing all types of SEO tasks along with the Local business improvement. Hence, give a chance to this SEO manager tool and boost your online business.