When it comes to email marketing, we want nothing but the best. The best Open rate, the best Click rate, the best ROI, and DRIP proves to be BEST in this case. This is the most powerful lightweight marketing automation tool. As the name suggests, Drip was made for drip emails. You can set up a series of emails to go out to a list over a period of time. This email marketing tool allows crafting every interaction with leads, trial users, and customers. It is having killer marketing automation features. Drip is the great email marketing tool to build incredible workflows and helps the user to create highly effective, dynamic email campaigns in a just couple of minute. With the Drip’s visual campaign builder, you can design email campaigns based on subscribers’ actions, decisions, goals, delay and exist.