Mouseflow –Best Ever Used Tool To Track Visitors’ Behavior

mouseflow

Mouseflow is an outline tool that helps you track click, scroll behavior and mouse movement on a website. Just like the other heatmap and visitor tracking tool, this tool lets you make smart decisions based on the real-world activity.

This tool helps you improve usability, boost sales and increase conversions rate and it also provides visual analytic and heatmap reports. This tool helps you understand everything about your website visitors.

This software is created by a company named – Mouseflow. It was founded in the year 2010 and this company was headquartered in Copenhagen, Hovedstaden, Denmark.

The clients of this tool are made up of over 20,000 customers from around the world which also includes Australia, United States, Asia, United Kingdom, Canada, Latin America, Germany, China, Japan, and India.  This tool is designed for small to mid-size businesses and a larger enterprise, non-profit organizations, public administrations as well as freelancer.

Also Read: Secrets of Using Visual Website Optimizer Tool For Testing and Optimizing Website

What Mouseflow offers?

Mouseflow offers you a live click tracking and a website heatmap reporting application. This online tool helps you track each and every activity that is happening to your website. Also, it helps to improve your company’s usability, boost up sales and enhance the conversion rate. Mouseflow is the only tool that lets you record website visitors and view the websites heatmaps to show where the visitors click and even how they pay attention to the webpages.

Key Features of Mouseflow

Some of the useful features of Mouseflow are as follows:

Session Playback

The session playback feature is useful to record all the visitors’ activity on your website. You will get a limited number of session p[layback which is based on the plan that you choose.

You will get more session playback if you choose a large number of plans. With the help of this feature, you will get a page to page tracking, complete visitor details and mobile and responsive support.

The mobile and responsive support allows you to record the session of the visitors when they are visiting your website on a tablet or mobile devices also. The page to page tracking allows you to follow each visitor’s movement within your website and will also allow you download the data for offline use.

The mobile and responsive support allows you to record the session of the visitors when they are visiting your website on a tablet or mobile devices also. The page to page tracking allows you to follow each visitor’s movement within your website and will also allow you download the data for offline use.

session playback

Heatmap Suite

This tool offers five different types of heatmaps to track visitors’ behaviors on your website. They are movement heatmap, click heatmap, scroll heatmap, Geo heatmap and attention heatmap.

The movement heatmap allows you to follow your visitors’ movements within your website. The click heatmap offers you visualization about the areas that are clicked and not clicked by the visitors.

The scroll heatmap allows you to track how your visitors scroll your webpage.

The Geo heatmap allows you to monitor your visitors’ location on the world map. Last, but not the least, attention heatmap allows you to track how your visitors scroll your webpage.

Heatmap Suite

Powerful Filters

Sometimes having a big chunk of valuable data might confuse you when you use the data for the optimization and improvement of your website. So, the powerful filtering feature from Mouseflow allows you to extract the most important data so that you can take action to improve the website immediately.

The live filtering feature allows you to get the glimpse of the most important data in real-time even without require waiting for the report. The historical analytics feature allows you to compare the visitors’ behaviors in the past and present.

powerful Filters options

Report

With the help of Mouseflow, you can get the actionable reports that help you to make the right decision so that you can improve your website performance. This feature offers three reporting features: dashboard, trend and funnels analysis. The dashboard of this tool allows you to get the complete overview of your website performance at a glance, with important aspects being displayed in one place.

reports

YES, I Want to Visit Mouseflow’s Officials

Some other features of Mouseflow are:

  • Mouse Tracking
  • Movement Heatmaps
  • Click Heatmaps
  • Keystroke Logging
  • Scroll Heatmaps
  • Link Analytics
  • Form Analytics
  • In-Page Analytics
  • Funnel Analysis
  • Trend Report
  • Drop-Off Analysis
  • Performance Testing
  • Usability Analysis

Should I use this tool?

I think this tool has a similar underlying offering when it is compared with other heatmap tools. Mouseflow is generally the least mature offering in terms of feature set and reliability.

This tool is a competitor product that works really hard for their customers out there. This tool offers great customer care facilities that are always present to help their customers. In simple words, I think all I can say is that Mouseflow is featured with the constrained marketing budget.

Mouseflow Pros And Cons:

 Pros:

  • Session recording is perfect
  • Heat maps works well
  • Standard A/B testing tool
  • It forms analytics helps with forms

 Cons:

  • It forms analytics needs ID
  • Session recording isn’t exactly what user see
  • Tagging feature is useful

Mouseflow Alternatives

  • Hotjar
  • Clickheat
  • Crazy Egg
  • Experiment.ly
  • Clicktale
  • Inspectlet

Yes, I Want to Use Mouseflow for My Online Business

Conclusion

Mouseflow has a great deal to offer even to those who remain with the free account. Heatmaps, statistical information regarding the webpage and user information fuel this powerful tool making it worth the exploration of using the tool immediately and then see how users are accessing your webpages.