iContact is one of the popular email marketing specialists. This award-winning North Carolina-based company provides a software package services aimed at small and medium business sector.
It gives customers the chance to create, track, and send emails and social media messages. It even offers excellent solutions for businesses with little or no knowledge of email marketing.
You have a professional website and you are confident that it can be viewed by visitors whether they are using desktop or mobile phone. But it’s time to start thinking about your marketing strategy and how to use data gathered from your website. Moreover, you need a way to communicate with your visitors to convert them into your customers and this can be easily done through email marketing service.
When it comes to choosing an email marketing service it seems to be the difficult task. But iContact made it easier for you.
iContact is one of the popular email marketing specialists. This award-winning North Carolina-based company provides a software package services aimed at small and medium business sector. It was founded in 2003, and become one of the key players in the email marketing service industry.
Over 50,000 brands as clients of iContact, it offers excellent solutions for businesses with little or no knowledge of email marketing.
In a nutshell, iContact gives customers the chance to create, track, and send emails and social media messages.
What iContact Offers?
iContact cover every possibility and requirement for email marketing:
- Contact management
- Email creation
- Sending and reporting services
- Support when you need assistance
Take a closer look at the awesome iContact features:
Contact Management feature makes it is easy to set up great email marketing campaign without having any marketing specialist web development experience. The interface is simple and clean looking moreover the navigation is easy to pick up.
After logging in to this email marketing service, you will find a row of tabs which will help you to set up the campaign. Click on the tab and follow the setup steps.
You will also need a list of email recipients and subscribers to send emails. You can also import your existing contact list into this email service software and then expand it by creating sign-up forms from the available templates given to you. It can be easily placed on your website, blogs or social media messages.
Once you have your contact list, you need to think about your target market. With iContact, you can easily send emails to those in a specific demographic as well as by filtering your contact list. For an example, this can be the one you want to target a particular age group for product or service.
Social media is the very popular way to market to large numbers of people. You can also integrate your iContact service with Twitter and Facebook users. At the time of sending marketing emails, you can even do automatic tweets, marketing messages, sign up forms and newsletter promotion. Autoresponder is another amazing feature of iContact. You can easily set up any number of messages which can be sent at the pre-chosen time.
This feature is very useful for those who are not so good with words and don’t know how to grab the attention of subscribers or customers. With iContact, you can easily use its already designed templates and personalize it where required.
You can even preview the template before sending it. Over 500 templates there is one template for each brand whether you want to create a message, a newsletter to attach to an email or customer survey.
If you want to change the template design then this is perfectly possible. You can change everything like images, links, colors, and can add a number of other formatting features.
Surveys are the prominent part of iContact. It helps you to find out what your target; market actually wants and once the product is sold it gathers the thoughts about whole user experience.
It is two-way communications, in which you ask the question, hear the feedback, respond to the comments and then report this to your audience.
Sending And Reporting Services:
Hit on the tab named ‘Track’ and you can create and view the analytic reports on your emails. You can even view what exactly happen to each email, how many were bounced, read, forwarded, undelivered and your unsubscribed contact.
You can even view the statistics on click-through rates and pages viewed by the visitor. Select tables or charts – whichever you prefer to use. If you want to see conversion figures from your campaigns, then you need to sign up for Salesforce level account with iContact.
Support When You Need Assistance:
If you are worried about the drop and signing up for iContact because you don’t have experience in marketing or you are not a technical expertise then calm down. iContactprovides online tutorials, webinars, user manual, and live support by email, phone, or live chat.
iContact Pros & Cons
Why Should I use iContact and no other Autoresponder?
You must use iContact because it provides various elements At No Extra Cost.
Solid Email Foundation – From sign up forms and autoresponders to custom fieldsiContact provide customers with building blocks required for a great email foundation.
Industry-leading deliverability– It ensure their customers that their messages are heading to the inbox.
Ready-made templates– It provides more than 500 templates that look great on any device. You can even customize the template as per your need.
Not just email – It is not just an email it even allows you to combine your email campaigns and social networking activities for instant engagement with your fans.
Clear reporting– you can analyze what happens after subscribers open your email or click on the link present in your newsletter. You can even see which email you customer liked and who unsubscribed from your contact list.
iContact provides a broad list of features and reports which will help you to increase the effectiveness of email marketing campaigns. Whether you are the web designer, marketing guru or beginner, iContact has the tool needed for email marketing.
If you are still confused whether to use iContact or not then why not get started with the free account (no credit card required).
Hope this review helps you to take your decision.