With the development of digital marketing strategies, a question that comes up is “Is Email Marketing still necessary?”
The short and simple answer is YES. Email marketing plays a very vital role to offer your business the skill to reach customers easier than ever. This is a powerful way to hook up the new customers as well as the targeted audience.
Email marketing is a kind of direct marketing as this engage business by sending promotional messages, through emails to a group of customers and prospects.
And this is why it is highly adaptable to promote your business easily. This is widely used cost-effective and proficient method for gaining the new customer, building brand awareness, building trust and reliability and as well increasing the product sales.
But as it is said “Nothing in Life Worth Having Comes Easy”
So, to boost engagement with your customers it is highly essential in building a strong email marketing strategy.
And this will help you grow your business with “Leaps and Bounds”
Today, here in this article I will describe you how to manage your email marketing campaign to get the Best out of your business.
Best Steps to Manage Email Marketing Campaign
There are four steps to manage Email Marketing Campaign to get the best result.
- Build Email Templates
- Segmenting and Sending Emails
- Automate Email Campaigns
- Track, Test & Optimize your Emails
1. Build Email Templates
Well, there are various levels of complication when it comes to building emails. And this is highly important in the email marketing field.
The easiest way for doing so is purchasing a pre-built email template.
And, to help you there are some email marketing tools, and they provide their own database of templates. This is the best solution that one can look for a simple, easily manageable solution.
But if you need a custom email template, then, in this case, an email builder is the best choice for you. These email builders come in two flavours – a ‘WYSIWYG’ (What You See Is What You Get) drag-and-drop builder, or real HTML code.
Many Email Service Providers (ESPs) offers a template builder (with changing degrees of success), and all of them will permit you to input straight HTML. Though the HTML needs you to code the email from scratch or adjust the active one.
Both the options are time and resource demanding, even if you are having the ability to do it perfectly.
Well, you can do it more perfectly by making use of the email marketing tools, some of them that work best for you are listed below. Have a look:
AWeber is a highly advanced and popular email marketing tool. It helps businesses to deliver automated professionally designed and personalized emails to their targeted customers and also send up follow-up emails based on a schedule
ActiveCampaign is a marketing and customer relationship management (CRM) tool with a base in email marketing. It is one of the most reasonable providers for small business and their program is designed exceptionally.
MyEmma is the best marketing tool and provides several options that make it easy for you to create your own email content. This is easy to use and provides lots of features to make your email content more desirable.
2. Segmenting and Sending Emails
Now after building your email template, the next step is to work to on segmenting and sending emails. This involves finding an audience where you want your mail to send.
In a recent study by MailChimp it states that segmented campaigns convey an average of 14% higher open rates, and a 9% lower bounce and huge 101% increase in click-through rates.
So, it is worth to invest time in segmenting your audience properly before sending emails. Countering the messaging, subject line and content of the body of your emails to each segment is the best tactic to improve engagement.
Well, on the other hand, the time spent segmenting your audience is eventually wasted if those messages are not delivered.
But RELAX! The best way to do so is investing in tools that assure the deliverability with 100% results. So, here to make your work extremely easy below I have listed best email marketing tools that help you to do so immensely:
MailChimp is very beneficial and proved best as a great way to start in email marketing. It makes it a lot easy to publish send and track professional looking emails.
SendinBlue helps you to send newsletter emails, manage transactional emails, and send SMS on this all-in-one platform. This provides the effective email marketing and automation option.
Elastic Email comprises lots of features and offers direct email sending via standard SMTP or a simple REST API so that you can send emails without worries (using SMTP configuration).
Well, these are some of the tools that you can utilize for segmenting and sending emails easily. But this is not all, now after segmenting and sending emails, you need to follow another practice automating email campaigns for the best email marketing campaign.
3. Automate Email Campaigns
After building, segmenting your email marketing campaign the third most important step is Automation.
Most of the providers supply easy rules-based automation, which helps you to situate entire campaigns totally based on user performance, demographics and stage in the focus.
One of the frequent application of email marketing automation is sending the rejected emails.
Well, this is simple remarketing tactics utilized by the retailers of e-commerce for targeting the customers.
In a study, it is found that nearly 69% of customers leave their order behind before purchasing. So by making use of the email marketing automation, an easy rule is put to activate an email send to these customers.
Doing this will encourage the customers to return to the site and complete their purchase. This is the really amazing and will definitely provide a profitable result.
However as given above, there are some email marketing tools that help the users to automate campaigns easily.
So, here to make all your work easily done, check out some marketing automation tools:
GetResponse is the successful, cheap and highly easy way to run the email campaign. This can help you to create attractive and quality emails to tracking and reporting campaigns are amazingly easy to use and a normal user can easily operate all of these
Ontraport is the best tool; their features are extremely beneficial and allow automating your email campaigns based on how users are tagged. This is easy to use and prove best when it comes to building a business.
Mailjet is an advanced all-in-one email service provider. It is the effective way to send transactional and marketing emails.
These are some highly useful tools that are worth to automate your email campaign. So, after doing this follow the last option optimizing your emails.
4. Track, Test & Optimize Your Emails
This is the last and essential step for your email marketing campaign. With the high-volume marketing channel, optimizing is highly essential.
Some of the small changes such as sending time, subject lines and sender address is highly significant and consequently impact on open and click-through rates to measure the performance.
And as the baseline is established, you can test the performance of the regular emails against the trial ones.
Well, here you need to test one particular thing at a time, and for a period of few weeks, to make sure the modification cannot attribute to the other factors.
Moreover, by regular testing and tracking results, regular emails would be optimized with time.
To speed up the process, here also you can use few email marketing tools. Have a look:
Drip is an amazing tool it helps to track visitors and get details of the actions they have taken on your website as well. This is a fantastic tool as this not only allows you to develop an integrated process but also helps to grow membership base.
Streak is the exclusively designed CRM tool. It helps to easily track relationships with the rest of your team, especially tracking progress with potential applicants for your programs
iContact email marketing tool and allows to successfully cross-market and schedules emails weeks in advance, saving us time & stress.
Jack of All Trades:
Well, that is all about how to make your email marketing campaign successful. I have put together some steps and the tools that make your email marketing tactic easy and productive.
But know here, I am going to describe to tell you how you can get all work done by opting some of the all-in-one tools that hold the entire features of a building, segmenting, automating and optimizing as well under one roof.
You can opt for any one tool such as Aweber, ActiveCampaign, Convertkit, Getresponse and Campaigner, these are some highly valuable tools and can play all the roles to make your email marketing campaign successful.
So, it is worth to select anyone as per your desire and make your email marketing successful remarkably.
So, these are some great steps that you need to follow for a successful Email Marketing Campaigns.
And I hope after the reading the article your email marketing campaigns is no more complicated to you.
Remember try to make your email marketing campaign perfect, to the point by following the given steps.
You can also make your email marketing strategy extremely easy and productive by utilizing the tools given.
So, what are you waiting for, start working now on your email marketing campaign and get the best productive results remarkably