Nowadays, after being visible over the different social media platforms it is also important to direct interact with the visitors via email.
In order to boost your online marketing or for promotion of any brand Email marketing is very important thing. If you are a blogger and want to attract more visitors then instead of increasing number of blog posts you need to apply some effective content marketing strategies. It is always important to have an excel sheet full with email address of visitors that come under your niche. Through this you can easily share your premium content and case studies with them directly.
Running a successful email campaign manually is very difficult as you need to manage more than thousand of email addresses and also do lots of other actionable tasks.
Don’t worry as there are lots of email marketing tools or services are available that will help you to run a successful and effective email marketing campaign. Some popular email marketing tools or services are Aweber, iContact, MailChimp, ConstantContact, etc.
I already wrote reviews on most of the email marketing tools excluding GetResponse, so I tested this tool on overall criteria and the result is here.
GetResponse is effective and user friendly tool that provide a lot of advance features, it not only build an email list but also permits users to create landing pages. So if you go with this tool then you don’t have to spend money on buying a landing page creator tool.
With the help of this Autoresponder tool you can create top quality emails, track and create report campaigns. The whole tasks are amazingly simple and easy to execute just because of GetResponse’s easy to use interface, so it is perfect for beginners.
Pricing of GetResponse
Getresponse mainly contains three pricing plans – ‘Email’, ‘Pro’ and ‘Max’, each of these pricing plans contains several additional types of plan to select from.
- Up to 1,000 subscribers: $15 (‘Email’)
- 1,001 to 2,500 subscribers: $25 (‘Email’)
- 2,501 to 5,000 subscribers: $45 (‘Email’)
- 5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $ 165 (‘Max’)
- 10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
- 25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
- 50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’)
Along with this, there is an “Enterprise” plan specially designed for those users whose email lists exceed 100,000 email addresses. This plan starts at $999, and varies on the requirements.
Getresponse‘s autoresponder offers one of the most inclusive feature sets. This tool permits you to send either time-based or action-based messages.
Time-based option contains number of cycles, and in action-based messages can be activated by user actions or information. For example:
- subscriptions to particular lists
- modifications in contact preferences
- completed transactions/goals
- modifications in user data
A latest version of Getresponse is launched with new autoresponder functionality, known as ‘Marketing Automation.‘ Through this feature one can easily create automation workflows using a drag and drop builder. This allows you to set up an ‘automation flowchart‘ that guides Getresponse what to do if a user response to a particular offer, clicks on a certain link and more.
Getresponse is packed with some well needed analytics and reporting features. It contains all the basics needs such as open rate, click-through, unsubscribe rates and many more. Some more features are:
- ‘one-click segmentation’: With the help of this option one can identify people who didn’t subscribe with e-newsletter/email. So after identifying you can apply different tricks and add them to your subscriber’s list.
- ‘metrics over time’: This option permits you to find out accurately when most of your subscribers take action on your emails. And use the identified optimum time to earn more result.
- ’email ROI’: Simply add tracking code to your post-sales page on your site to find out how successfully (or not!) your email campaigns are driving sales.
- per-user information: This option provide you complete information about your subscribers, click on any of your subscribers and you can see the location where they signed up from, from where they live, which emails are opened by them and more.
The split testing is a feature of Getresponse through which one can run split testing up to five different messages. This number of split testing provided by Getresponse is greater than several competitors, Aweber allows up to 4 different testing; Campaign Monitor allows 2; Mailchimp allows 3 and Mad Mimi doesn’t provide any split testing option.
As in the introduction part of this review we have already discussed the user friendliness of Getresponse. You don’t need any technical knowledge to do all the basics tasks like importing contacts, creating campaigns, set up autoresponders and check statistics. Its interface is pretty clean and instinctive.
Getresponse provides very comprehensive support system, it offers phone support from 9a to 5pm EST, email support and live chat support. It also offers various online tutorials / resources for their customers. Getresponse is the only autoresponder tool that offering phone support as generally other companies providing email marketing solutions only offer live chat and email support.
Getresponse free trial
Getresponse offers 30-day free trial without need to provide credit card detail, while using free trial of Getresponse you can access its complete functions. As it doesn’t need any credit card detail so you don’t need to think about unwanted charges.
Specifications of Getresponse
Freelancers, Large Enterprises, Mid Size Business, Non Profits, Public Administrations, Small Business
Android, iPhone-iPad, iPhone, iPad, Web-based
Asia, Australia, Canada, Europe, Middle-East and Africa, United Kingdom, United States
FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials
Pros of Getresponse
- Getresponse charges is very low than most of its competitors
- Drag-and-drop email editor
- 1000+ iStock photos
- A-B testing for email and landing page
- Completely responsive email design
- Preview option for inbox
- Support Video Email Marketing
- Support up to 5 split testing features.
- Offers landing page creator
- Free trial for 30 days without credit card details.
- Provides Phone support for their users.
Cons of using Getresponse
- Little difficult to design templates
- It also little difficult to make cool Landing Pages.
- Hard to set up more complex tasks
- Limited variety of RSS-to-HTML e-newsletter templates.
- Its pricing structure is little bit confusing.
Alternatives Tools of Getresponse
- iContact Email Marketing
- Email It
Should I use Getresponse or Not!
If you want to run a successful email marketing campaign without paying more then you must go with the GetResponse. With this tool one can easily create an email or newsletter with ease or use the previous created newsletter.
It also provides more than hundreds of templates so if you are new and don’t know more about creating new letters then you can choose one from them. It also provides more than 1,000 stock images to use in your emails or newsletters.
GetResponse is very simple to use but little difficult to customize as comparing to the other email marketing services. While using the provided font styles, and the image editor you will face some issues, generally when you try to place and resize pictures then it will give you trouble.
Although GetResponse has lots of useful features and little bit of limitations, this autoresponder can become beneficial for the several startups because this email marketing tool help them to run a successful email campaign.
Its exclusive tracking options and marketing suggestions are very effective, and why so the numbers of new users who are joining this email marketing services are astonishingly increasing day by day.
However, this autoresponder tool doesn’t have some of the important editing features which are commonly available in the most of the email marketing software we tested.
Many of the email marketing tools couldn’t send emails to Gmail inboxes, and this issue is still persisting in the GetResponse email marketing service.