ActiveCampaign Review: Email Marketing & Marketing Automation Platform

activecampaign-review

Your business needs so many programs like a tool to manage contacts, organize your documents, remind you of your appointments, automate your marketing, and so on. However, there are plenty of tools that offer everything under one roof, which can be messy. While other tools combine a set of tools that fit together in a rather obvious way, and marketing automation tools like ActiveCampaign is perfect in this space.

I Want to Visit ActiveCampaign

ActiveCampaign combines three of the tools—email newsletters, marketing automation, and CRM in an affordable marketing automation tool. You can keep everything about your customers in one place.

With this tool, you can easily create beautiful and engaging emails, use social media marketing and apply other automation technology to reach your customers. Over 100,000 users worldwide trust this tool helped many to grow their company.

You don’t need the credit card to set it up.  It provides a wide suite of tools which are designed to help small to medium-sized businesses.

Overview of ActiveCampaign Features

  • Marketing automation
  • Drag and drop email designer
  • Smart auto responders
  • Built-in integrations with over 200 external services
  • Track your contacts
  • SMS marketing
  • Free phone, live chat, as well as email support
  • Send newsletters
  • CRM & Sales automation
  • Social media monitoring as well as reaction automation
  • Free email templates

ActiveCampaign Features

Site Tracking

This feature let you see what your contacts are doing on your website. Through this feature, you can know what your contacts have and haven’t done on your website. This is very important and actionable data. You can use this page view information to fragment your contacts and modify your marketing strategy.

activecampaign_enable_site_tracking

Conditional Content

With Conditional Content, you can actually modify the content on per contact basis. For an example, you can create entirely different images or blocks of text depend on your contact needs and interest. You can use this feature if you want to notify your contacts about a sale.

activecampaign-Conditional-content

Event Tracking

With Event Tracking, you can communicate to the specific action your contacts have taken and use this data to create a highly professional marketing.  You can even use Event Tracking to notify ActiveCampaign when user login to your websites or make a transaction and then follow up a campaign.

Easy-to-use API

It is the very useful feature as there are many popular services with built-in integrations, this makes ActiveCampaign easily integrate with the ecosystem of apps you are using.

ActiveCampaign-updated-API

Intuitive automation builder

Many marketing automation users find tools are confusing or difficult and often end up not using the features they are paying for. But ActiveCampaigns’s automation builder is just a drag-and-drop flowchart tool which is easy to use and you can easily create powerful automation quickly and easily.

Email split testing

The split testing feature let you test different sender information, subject lines, as well as email body content so that you can easily identify what works best for your audience.

active-campaign-Email-split-testing

Advanced lead scoring

ActiveCampaign provides you the ability to create unlimited lead scores with unlimited rules.  You can use these lead scores to begin automations.

 

Also Read: 9 Skyrocket Tips To Increase Conversion Rate In Email Marketing

 

ActiveCampaign Pros & Cons

 Pros

  • Excellent customer service & support
  • Professional quality templates
  • Loaded with features

 Cons:

  • No polls or surveys
  • Basic template editor

Why Should I use ActiveCampaign and no other Autoresponder?

  • It’s budget friendly
  • It’s super visual
  • ActiveCampaign can take your email marketing to next level with automations, tagging and segmenting.
  • You can do lots of work with Active Campaign – you will get to know your subscribers, you can include a CRM, follow up with people.
  • All the contacts have a full record of every page visited on you website.
  • It can create unlimited custom fields to store additional information about your contact

Yes, I want to Use ActiveCampaign

Conclusion

It is tough to judge ActiveCampaign as it not only offers almost everything you need in a newsletter marketing tool, but it even performs everything well. It let you insight into almost all facets like page visits, geo-tracking, openers and much more. Email and chat support features are great which gives a personal feel to the communications. ActiveCampaign is the best choice if you’re looking for an all-in-one newsletter marketing tool.